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Determining the right keywords for optimisation in SEO

A few frequently asked questions are: What keywords should I use? Should I go for volume? Are the keywords low in competition?

It all depends as most influences come from the clients and consumers wants and needs.

Below are some ways to develop list of seeds:

  • Industry trends
  • Existing targets
  • Analytics data
  • Site search logs
  • Webmaster tool data
  • Competitor primary keywords
  • Related sites, social media sites


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